Media

Listen to interviews where we've shared our knowledge and experiences to help B2B professionals.

Videos

Audios

LevelUP Show

Every Brand Needs a Guide with Patrick Burns

HIGHLIGHTS

  • Patrick’s journey: Experience with branding and starting an agency
  • Diving into entrepreneurship: Nickel and diming but no loans
  • Systems and delegation for scalability and creating company culture
  • Creating redundancy and line extensions with products and services
  • Strategy and leverage: Focusing on tasks for the most output
  • Hiring people better than you and setting them up to succeed
View Transcription

The Deal Scout

Deal Flow on LinkedIn w/ Patrick Burns

HIGHLIGHTS

  • Patrick’s experiences with startups 
  • Why did Patrick focus on LinkedIn as a marketing channel
  • Deep dive into LinkedIn strategies and tactics 
  • How to create a brand story 
  • Content strategy
View Transcription

The Purposeful Marketing Podcast

How can B2B marketers achieve marketing and sales alignment? Ft. Patrick Burns, Founder at Patrick Burns Co

HIGHLIGHTS

  • Alignment between sales and marketing is crucial for achieving revenue growth.
  • Breaking down the customer acquisition journey and assigning accountability at each stage helps optimize results.
  • Regularly reviewing data and metrics allows for objective decision-making and continuous improvement.
  • Involving sales from the beginning and speaking their language can foster collaboration and better outcomes.
  • A holistic marketing strategy that includes brand building and multiple channels is essential for long-term success.

Journey to Mastery

How to master LinkedIn for B2B growth with Patrick Burns

HIGHLIGHTS

  1. Quality Over Quantity: The landscape of LinkedIn has shifted towards content that stands out. Leveraging tools like Lavender AI can sharpen your messaging, making it concise yet powerful to cut through the noise. Be clever, be unique! ✨
  2. Leverage LinkedIn Sales Navigator: This tool is essential for B2B targeting and outreach on LinkedIn. With granular filters and a built-in CRM, it’s designed to help you strategically contact and organize prospects. 💡
  3. Personal vs. Company Page: Your personal profile can be a great tool for lead generation, but don’t neglect your company page. It’s a brand-building tool that caters to bigger audiences and should reflect authority and legitimacy. 🏢