LinkedIn has over 930 million users in over 200 countries and territories (Influencer Marketing Hub, 2023). For smart firms, it translates into an equal audience and possible customers. 4 out of every 5 people on the platform make important business decisions.
A lot of companies either don’t bother with LinkedIn pages or spend a lot of money on paid ads to get leads. Here are five smart ways to make the most of your LinkedIn company page:
- Add a Lead Generation Form – Making a Lead Gen Form is an easy way to encourage more people to take action after seeing your page. When people click the button, their information goes in by itself.
- Refresh Your Company Banner – First impressions count, right? Well, your LinkedIn banner image is the first thing users spot when they hop onto your company page! Don’t stick a stock image there and forget about it. Instead, it is a place to show the latest and most significant developments, like a new product line or an upcoming event.
- Pinning a post – Create evergreen content that gives value and an overview of our company and ends with a call to action. Once it’s pinned, every time a visitor checks out your posts. This will be at the top of the feed, driving a ton of organic impressions and potential conversions.
- Outreach to Your Followers to Convert Them – With the LinkedIn Sales Navigator, you can look for people who have already liked your company page. You can also narrow your search to find the best customers for your company. Gartner shows that over 95% of the users rate this feature with either 5* (53%) or 4* (42%). See image below.
- Use Showcase Pages – Add Showcase Pages to change your content to specific interests after setting up your company page. As the name suggests, Showcase Pages are smaller hubs that show different aspects of your brand or company culture. They can focus on other parts of your business, like products, or share stories about your team’s achievements.
Bottom Line
You don’t have to spend a lot of money to get good results from your LinkedIn company page. It can also help you attract clients worldwide and make it easier to work with others.