"The more you know, the more your business can grow," this is a saying that all marketers and entrepreneurs should live by. In today's economy, those with the most knowledge gain the most reward. The numbers do not lie.
Given these conditions, I wanted to make sure that all marketers and entrepreneurs gain the most insight for their marketing efforts from these excellent books.
Related Blog: How to Build a Marketing Monster!
Here are the Top 10 Books on Marketing
1. Pre-suasion by Robert Cialdini
Too often we focus on how our message will persuade of an audience instead of focusing on how to make the audience ready to be persuaded. Cialdini gives insight on how setting up the proper framing for a message will dramatically increase how much it is received.
Best Quote: “He who wants to persuade should put his trust not in the right argument, but in the right word. ”
-Robert B. Cialdini
2. Purple Cow by Seth Godin
No matter how much time, energy, and money you put into making your product seen, it can often fade from the audience's memory. Godin's work reflects on why you must give attention to creating a product, or service that stands out from the crowd with its creative innovations. Is your business remarkable enough that people will have to talk about it to their peers? Word-of-mouth is everything when businesses become known.
Best Quote: "Stop advertising, start innovating."
3. Growth Hacker Marketing by Ryan Holiday
Holiday redefines what is considered marketing for a business. He explains that any area that increases the growth of a company should be regarded as marketing. You will learn why those with technical knowledge and skills are performing at the highest level of marketing. It's not about pushing your product by ad spend; it's about developing a system where the product markets itself.
Best Quote: “There must be a reason to share it and the means to do so.”
4. Building a Story Brand by Donald Miller
There is great power in clarity. Miller teaches us how to understand our businesses core values, and ways is helpful to customers. If both the business, and consumer are on the same page about the value proposition, there will be an increase in purchases. People that understand you are more likely to buy from you.
Best Quote: “The first mistake brands make they fail to focus on the aspects of their offer that will help people survive and thrive.”
5. The Psychology Influence of Persuasion by Robert Cialdini
If you're marketing, you must understand the subject of psychology. Cialdini explains to us how to persuade individuals to say yes to our offers. By breaking down six fundamental principles of persuasion, you will better understand how to become a skilled persuader.
Best Quote: “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
-Robert B. Cialdini
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6. Trust Me, I'm Lying by Ryan Holiday
Holiday unveils the dark secrets of modern-day manipulation; this is a strategic guide on how to make stories sizzle and spread. It will let you understand how the media thinks and acts in today's climate with their self-interest. You'll realize the harmful effects media can have, and also how to can consume you as a marketer.
Best Quote: “When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?”
7. Hooked: How to Build Habit-Forming Products by Nir Eyal
Eyal explains how today's most successful products such as Facebook, Instagram, and Google dominate the marketing because by focusing on making habit-forming products. The more you can easily integrate a users action into their everyday lives, the more they will be hooked, by understanding the hooked model you too can create a product or service that must have used as apart of a consumer's daily lives.
Best Quote: "To initiate (user) action, doing must be easier than thinking."
8. Contagious: Why Things Catch On by Jonah Berger
Having an idea go viral is what every business is trying to implement. But few understand how, or why these ideas spread. Berger breaks down the art of increasing word-of-mouth through a six-step process.
Best Quote: “People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
9. Made to Stick: Why Some Ideas Survive and Others Die
The masses hear many ideas, but few sticks with the audience to drive change in their minds, or behaviors. The Heath's break down the stickiness factor to idea's through six key traits.
Best Quote: “The most basic way to get someone's attention is this: Break a pattern.” -Chip Heath
10. Crushing It! by Gary Vaynerhcuk
In today's digital age you must stay motivated and informed on how to leverage emerging platforms to make your message heard, Vaynerchuk gives both theoretical, and practical advice on how to utilize these platforms. You'll be inspired to implement tactics you never knew existed.
“Share three characteristics: A commitment to service, a desire to provide value, and a love of teaching”
Did I miss any? Leave a comment if you've got a different favorite.
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