A false assumption that many make with online marketing is the need to keep producing more and more content. While quantity is important, it's not everything! What many need to focus on is the ability to craft a well thought out distribution strategy for each piece of content.
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We will go over the scenario of you creating and distributing video content. Such as an interview, or teaching your audience with your expertise.
Make It an Event.
Creating an event will get a buzz on the video before it's even on the web. Share the event with your networks, and mailing list so no one misses out. Make sure when you create the event announcement, that it is easy for your audience to share it.
Collaborate with bloggers, and influencers to get the word out about the event. Perhaps trade usernames, and make a post about it on their accounts. Finally, create an event hashtag ex #talkingheadstuesday.
Go Live Everywhere.
When you’re making the video, it would be wise to turn on live streaming with multiple platforms. You could stream through Twitter, YouTube, Facebook, and Instagram. Think about all these platforms being active at one time while you’re making a video. Don't be worried about the video not being polished, people like the realness of live.
I would suggest investing in tripods that can hold multiple phones at one time; this will make implementation easier.
Capture Short Valuable Cuts.
Once the video has finished the recording process, it's time to find the valuable cuts within in it. These add to your content library for future posts. Remember the attention span for viewers keeps declining, this is a way to make sure that you can still impact them. Have any clip less than a minute to retain attention.
Put Audio on Podcasts.
Not everyone wants to see your video. Some audiences would rather listen to the audio version of the content. Convert your video into an MP3 file so that it can upload on podcasts. Now, don't upload it to only one platform, upload it to all platforms!
Platforms include: iTunes, Spotify, Soundcloud, iHeart radio, Stitcher, Overcast, Tunein, and Castbox.
Have Content Transcribed for Blog Post.
Not everyone wants to listen to your content either. Get it transcribed to make it into a blog post. I suggest using the service Transcription Star. I discovered I was able to produce more blogs because the flow of my words speaking is better than writing.
These are just some of the examples of how one video could give you the ultimate leverage on multiple networks. All was made possible by being thorough when creating, distributing, and altering the content. Don't worry about creating more, worry about being effective with what you create.
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