"I am not ready to start content marketing," this has to be one of the most common objections I hear from potential clients on a daily basis. So, I decided to enlighten the public on why it honestly does not matter if you are ready to build your online presence or not. You must start the marathon of building your brand through content marketing now or not enter the race at all.
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Here are 3 Reasons Why to Start Content Marketing Right Now
1. There is A TON of Activity Online Already
The fact is MILLIONS of people being active to make their presence known online, and have been doing it for years. The probability of you getting any engagement from your first pieces of content is very unlikely. Here is an infographic to demonstrate how much online activity will occur in less the amount of time it takes you to read this short blog.
2. You Do Not Understand How Everything Works
Google how to do content marketing. How many results did you find? How many of them are effective? How much time did you spend researching and have not even been able to implement what you learned? Being able to navigate all platforms and applications for content marketing is a challenge. Not to mention creating, and distributing content efficiently to get the most significant ROI for your efforts as possible.
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3. You Will Have to Play the Long Game
When building a brand online from scratch, one must practice patience. Unless you are investing hand over fist for advertising campaigns, there is absolutely no way that you will gain quick progress. The average organic content marketing campaigns get results in 6-12 Months. You must be consistent and always anticipate it to take longer.
The time to start content marketing is right after you close this blog. Start to build an online presence to penetrate the market and cut through all the noise. I know it's daunting at first, but it's better than being left behind. Your future self will thank you for taking action.
Are you ready now?
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